Solo ads are one of if not the best way to bring traffic to your website. Purchasing a solo ad can bring results to your companies business that you never thought were possible. It is easy to tell the difference between a beginner marketer and an experience marketer based on how their solo ads perform. A beginner might buy space in an area that gives them traffic but no results. An experience marketer will find both traffic and results because they know that the results are all that matter in the end.
1.) How Can You be Sure that You are Buying A Legit Solo Ad?
Buying and selling solo ads is can be a dirty business. There are plenty of solo ad sellers out there who sell you an ad space, and simply redirect traffic to your site from the use of generic advertisements. This is not what you want for your company and you should never pay for this. This will lead to random traffic on your website and not the target market specific traffic that is going to make you money.
Accidental clicks on ads are useless to both the seller and buyer of the advertisement. Pay per click advertising is not done simply between a seller and buyer so it will not benefit either of them when dealing with solo ads. That is why your ad needs to be custom made to ensure that readers know what it is you have to offer. If they like what you have to offer, they will click the ad, be redirected to your website and hopefully make a purchase.
Make sure to ask your solo ad seller all kinds of questions before agreeing on a deal. If they have intentions of setting you up to generate lots of useless traffic for your site than you should back out of any deal. Sellers who do this usually specialize in it and cannot be trusted to use your advertisements in the way you intended them to be used.
2.) Who is Going to See Your Ads?
This is one of the simplest questions that you need to talk to your sell about when buying a solo ad. Far too often people do not discuss this and the people that they want to see their ads never end up seeing them. Find out exactly where your ads are going to be placed and if the seller uses any type of email list, like most of them do, ask them when they built their list, who is on their list, and lastly, how they built their list.
3.) When Will Your Ads be Displayed?
This is very important for you to know not only so that you can be sure that the ads you are paying for are being displayed but also so that you can prepare for any bursts of traffic and or customers coming to your website. If you are running a promotion that is only good for 24 hours and expect to let people know about your promotion with your ad, then you need to make sure that your ad is going to be displayed before your promotion begins to allow people the time they need to prepare for it and spread the word.
The value of high quality clicks should never be underestimated. One million redirects and clicks by non target market members will only slow down your websites webpages and you will not profit from it. A smaller amount of high quality clicks from interested potential customers will earn you more money than a large amount of useless clicks because the high quality clicks are from being who might actually buy you products.
4.) Is Your Website Prepared?
If your website is not prepared to sell a lot of products or services to customers in a safe, easy, and reliable way, then you are not ready to be advertising your products and or services. For example, if you have ten interested buyers come to your website from clicking on your advertisement and no quick and easy way for them to pay, they will leave your site and likely never come back. You want to make everything as simple as possible for your customers.
One way to do this is to create a series of offers that are clearly explained in detail to your customers at the top of each page. The technique is explained below.
1.) First, a customer signs up for one of your offers. After doing this, they are immediately directed to a new exclusive offer that they have never seen before. Your customer has the choice to either accept or decline the offer. After they make their decision they are sent an email asking them to confirm their subscription for the original offer. The customer is informed that they have to confirm this subscription in order to receive the gift mentioned in the original offer.
2.) As soon as they confirm their subscription, they are directed to a third and final offer that is of a product related to the first one they signed up for. Once again, they will have the option to either accept or reject this offer. Once they make their decision on this offer, they will receive another email regarding the original offer they signed up for. Instructions will be included in this email to tell the customer how to get their gift.
3.) The customer will then receive a third and final email for a follow up message to thank them for signing up and giving you some of their time. The follow up then nicely asks for the customer to unsubscribe from your service after they receive their gift if they do not intend to take advantage of any more of your offers. This will make your customer feel a little bit guilty about leaving and it will help you gain their trust. This also will weed out the customers who are just looking for free gifts. The customers who stay on your site will be given a download link for their free gift and this link will also take them to another optional offer.
Setting up this sales funnel properly is the key to making it successful. Any mistakes or errors in your setup, no matter how small and insignificant they may seem can be the difference between success and failure.
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